Creating Training Day Webinar

Log in to Faithful & Fruitful Drip and navigate to People > Tags.

Create registered tag, attended tag, and purchased tag, and assigned tag.

purchased-training_day-name

attended-training_day-name

purchased-training_day-name

assigned-training_day-name

Still in Drip, Navigate to Workflows > Workflows (not rules).

There are two steps in Workflows we are going to take right now.

• Duplicate Purchase Workflow
• Update Registered Workflow

Duplicate Purchase Workflow

Update the Trigger, selecting the new Purchase tag we created in the previous step.

Once you’ve updated the trigger, select the email broadcast and then update the broadcast text to reflect the new Training Day details.

Finally, update the title of the workflow to reflect the new name.

Update Register Workflow

When we run only one Training Day at a time we can simply update the previously used Webinar workflow.

Open up the workflow, no need to update the tag (we will send people directly to this workflow from Demio) and then update the tag to the new Registered tag we created in the previous step.

Finally, update the name of the Workflow to reflect the new Training Day.

Make sure the Workflow is turned on and you’re good to go.

Demio is what we use for the live broadcast. Visit Demio.com and login with the credentials.

Select Add New Event > Standard

Add all the details including event name and schedule.

Integrate Drip

Customize > Integrations > Drip

Account = Faithful & Fruitful

Integration Type = Workflow (the one we updated in the previous step)

Setup Custom Code

Right now, all you need to do is add the Google Tag Manager Code to all four pages in the Head.

<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TD4F2DV6');</script>
<!-- End Google Tag Manager -->

Registration Page

Come back to this section when you have a background image, description, and social sharing information.

For now:

Add Subheading

Add Featured Presenters

Use this description for Luke Simmons:

Luke Simmons is the Lead Pastor of Ironwood Church in Arizona, a church he planted in 2009. He has experience coaching leaders, church planters, and pastors. Luke is certified with CoachNet and Gospel Coach. He has a B.S. in Speech Communication from the University of Illinois and a Master’s Degree from the Missional Training Center, Covenant Theological Seminary’s Phoenix-based Campus.

Download Luke’s Photo

Because we sell the Training Day we will need to create a product in the Faithful & Fruitful Store.

Login to the website: https://faithfulandfruitful.com/

Dashboard > Products > Add New

Product Details

• Add Title
• Add Description
• Add Short Description
  • You can use AI to produce this. Use this prompt: Draft a short description based upon this text that is no more than 515 characters. Paste the entire description and you can then use what AI produces (make sure to proof it and make necessary changes.
• Set Product Image, Square

Products — Training Day

In this section you’re asked for the Wistia Trailer Popover Code and a Vertical Social Sharing Image. You MUST include the vertical image, however, you do not have to include the popover code.

Product Data

In the Product Data section you’ll modify the following settings:

• Simple Product, Virtual (yes), Downloadable (yes)
• General > Price = $27
• WP Fusion
  • When purchased = purchased-training_day-training_day_name
  • When refunded = refunded-training_day-training_day_name

After the Training Day Live Event we place the recording on a watch page. This watch page includes the Training Day recording as well as a link to purchase the Training Day itself.

We need to create a new page for the new Training Day but we can use the template that has already been created, copy that to the new page, and update the details.

WordPress Backend Page

• Create new page with title Watch — Name Training Day
• Update Yoast Settings
  • SEO Title
  • SEO Slug to watch-name-training-day
  • Add social sharing image
  • Update social title & description

Elementor Page

• Update title
• Swap out description
• Update checkout section graphic & text
• Update checkout section link to Cartflows checkout funnel

Log in to provesrc.com and locate the Training Day Notification. We use the same notification for all training days. All you need to do is update where to capture registrations and where to display notifications.

Notifications > F&F Training Day and click on that notification then select Edit.

Track > Where to Capture — Paste your new Demio registration page URL

Display > Where to Display — Paste your new Demio registration page URL

Save

Paste the new Demio registration page link in your browser and you should now see a notification pop up in the lower left-hand corner.

After adding the Training Day to the Membership Site you can publish the Training Day and when the video is available, return to the post and add the video at the top.

To add the Training Day to the website, even if you don’t have the video yet go to https://members.faithfulandfruitful.com and log in to your account.

Once logged in, go to Add New Post

Adding Details

• Title = Personal Retreat Training Day
• Description = Use the same description for the product.
• Set featured image = 16×9 Title Slide from the Training Day Graphics package

Video Library

• New Title ≠ You do not need to add this
• Short Description = You can use AI to summarize the entire description into no more than 100 characters.
• Collection = Training Days

WP Fusion

Check the box that says “Users must be logged in to view this video” and in the Required tags (any) section add the following tags:

• assign-training_day-name
• purchased-training_day-name

Login to Leadpages website.

Once you’re logged in navigate to Conversion Tools > Popups and click on Popups.

Duplicate one of the F&F Training Day Popups by clicking the 3 dots and click Duplicate.

Give the Popup a new title and then click Start Building.

The only change you need to make to this page is the link of the button. This link should be to the checkout page.

Click on the button and select Edit Click Event. This will open up a new box where you can paste the link to the checkout page. Include utm parameters on the link. Here is an example:

https://faithfulandfruitful.com/checkout-personal-retreat-564654512102/?utm_campaign=personal-retreat-training-day&utm_medium=referral&utm_source=demio&utm_content=confirmation-page&utm_term=popup

• utm_campaign = name-training-day
• utm_medium = referral
• utm_source = demio
• utm_content = confirmation
• utm_term = popup

In the upper right hand corner click the Publish button (or Update) in order to open up the publishing options. Select Exit Intent and you’ll see code appear. Copy the code. You can exit this page.

Navigate to Demio and log in.

Click on the Training Day event in Demio.

Select Customize > Integrations.

Click in Integrations and then next to Custom Code select Settings.

In the Thank You Page section paste the code you copied from Leadpages (see screenshot below).

Back at the Leadpages dashboard, select Conversion Tools > Alert Bars.

Duplicate one of the Training Day alert bars like you did for the Popup and Start Building.

Change the URL in the button like you did for the Popup including the UTM parameters. Here is an example:

https://faithfulandfruitful.com/checkout-personal-retreat-564654512102/?utm_campaign=personal-retreat-training-day&utm_medium=referral&utm_source=demio&utm_content=confirmation-page&utm_term=alert-bar

• utm_campaign = name-training-day
• utm_medium = referral
• utm_source = demio
• utm_content = confirmation-page
• utm_term = alert-bar

Again, in the upper right hand corner click the publish button and copy the code.

Return to Demio and paste this code underneath the previous code you added.

Save and then click Done.